Tuesday, December 01, 2009

Not Baked In The Same Oven

All those years at the animation studios I worked on the end stages of some real ass–clown campaigns. Even when clients proved to be particularly clueless or the creatives especially barking, whether it was for breakfast cereals, pet foods, banking services, charities, automobiles, train companies, energy suppliers, fast food outlets or all manner of other foodstuffs, there was still some modicum of an idea in the material we turned out for them.

For the life of me I can’t figure out what the hell this piece of nonsense is all about and what it has to do with the product. It has all the makings of a “Friday, five o’clock” idea”, and I’d love to know how the agency sold it to the client.


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